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Contact Us
Who We Are
Rick Glew - Principal
Throughout his career, Rick has led the marketing and business development efforts for start-up, mid-size and large global corporations in a variety of industries.
With VP Marketing positions at NICE Systems/IEX Corporation (Enterprise Contact Center and Surveillance solutions), American College of Education (Higher Education) and Critical Information Network (Industrial Skills, Public Safety and Healthcare eLearning) along with senior roles with Nortel Networks and Spatial Wireless (Telecommunications), Rick has built a reputation for execution and unique expertise across a broad range of strategic, creative, operational and technical disciplines.
He also serves his community on the boards of the McKinney Community Development Corporation and the Heritage Guild of Collin County, as Associate Faculty at Collin College and a start-up incubator mentor at McKinney WERX.
Our Approach
Combining decades of senior-level marketing experience across a wide variety of industries and disciplines with hands-on implementation capability, MarketSuite is uniquely positioned to develop and execute marketing strategies that can help your company reach its full potential. We bring together front line expertise, insights and analytics to build your brand and materially impact business results.
Whether you need a consulting partner to do it all from start-to-finish, or just help with one step in the process, we can help empower you to achieve your marketing objectives:
1. Discovery – An objective, comprehensive assessment of the market climate, customer decision processes, new business opportunities and practical marketing approaches provides explicit detailed intelligence you can quickly apply.
2. Strategy – Build on insights collected to develop an effective marketing strategy with motivating positioning, efficient communications, and profitable product and service offerings.
3. Execution – Deliver tactical programs, while ensuring the right resources and metrics are in place to generate leads, sharpen processes and achieve operational excellence.
Strategic Planning
It’s more than program execution - Be sure you are doing the right things for your industry and your business.
Strategic plans
Marketing plans and budgets
Market research
Financial analysis
Investor presentations
Branding
Is your “face” to the market everything that it needs to be?
Brand design
Messaging platforms
Content development
Website design
Sales collateral
Product Marketing
Enable an informed sales force, successful product launches and a competitive advantage with focused strategy and support materials.
Product strategy and positioning
Customer presentations
Sales support documents
Competitive analysis
Product launch campaigns
Lead Generation
Appear “bigger than you are” with processes and tools to support one-one customer engagement campaigns.
Marketing automation/sales CRM
Lead nurturing
Email campaigns
Social media initiatives
Inside sales and channel coordination
MarketSuite
Fractional Marketing Leadership Services
You may not need a full time resource. You do need full time experience.